Headline News
The Ambitiouz Coupe D’etat (February 1, 2017 11:04 am)
Can I Talk My Sh*t?! (January 26, 2017 8:12 am)
Open Mic: How open are those on the mic? (November 4, 2016 12:59 pm)
Anatii: Lost Artifact or Future Treasure? (November 4, 2016 12:36 pm)
REVIEW: Solo – Dreams.B.Plenty (October 11, 2016 10:44 am)
Nastyc

Why “Bad Hair” Can’t Be Bad

September 22, 2016
816 Views

nasty-csaa

We are a day away from one of the most anticipated hip hop albums this side of Mkhukhu Funkshen. To top it off, it’s from an artist who is possibly the most famous teen in South Africa right now.

David Ngcobo, affectionately known as Nasty C, is planning on releasing his debut album “Bad Hair” on September 23. This is after making incredible buzz for various reason such as impeccable lyricism, the critically acclaimed mixtape, news about a meeting with Roc Nation and more recently, signing with new money spending independent label Mabala Noise.

With all the politics and business dealings aside, Nasty C is officially opening his discography account with a full length album. He has two EPs & a mixtape to his name. As highly praised as he’s been, also the braggadocio and confidence he has shown in his on records thus far, “Bad Hair” can’t be subpar or even monotone.

The pressure of a debut album isn’t the same for artists. For a relatively new artist, it leans more on curiosity than expectation. In the sense that it get appreciated only after a sophomore or more work is available to peruse from the artist.

For an established, known artist; the debut is grand stage. The opening night. All of the lights and red carpet and a thousand cameras. It is a spectacle. There is a grand amount of expectation from the fans you’ve accumulated thus far and even more anticipation from the ones who are startled at how someone without an album has that amount of buzz. Pressure is tantamount whichever angle you look at it.

Nasty C is an established artist, lest I say a big act in the country and this is the mindset he needs to carry into his debut album. The quality in the album should supersede all his previous work, the album is his “All that I am, is what got me here” encapsulation. A bit unfair to expect that of a 20 year old but Nasty C is no regular 20 year old. We know it, he should know it.

 

The pressure of a debut album isn’t the same for artists. For a relatively new artist, it leans more on curiosity than expectation. In the sense that it get appreciated only after a sophomore or more work is available to peruse from the artist.

 

Nastyc

After seeing the video of “Switched Up”, there is a great feeling that Nasty’s aim is a bit out of focus. The video was underwhelming for such a viral song. There was too many elements of seeking the artistic look than being visually pleasing. He looked to be different instead of being.

The signing to Mabala Noise, with the hoorah of how much money he got, is also unfortunately a factor to his music. Nasty has been talking about the album since “Juice Back Remix”. He unofficially announced the month, August, he is releasing his debut. 2 weeks prior the initial date, he signs to Mabala Noise. In a turn of events, the album is pushed back by a month. Such incidents leaves one wondering that, by his account, the album was done for August. What changes are there now after the pushback, considering the signing to the label & imminent ROI?

It’s a shaky ground stance that considering the rumoured amount of money being put behind him, what are the inputs in his music? Taking into account that hip hop marketing in SA is a fickle beast, one can’t help but wonder what plans do Mabala Noise have in putting out Nasty C to the public. What plans are in place to for Nasty and do those plans affect the young wordsmith we have grown smitten with in the past 24 to 36 months.

The boy has a talent of knocking out a lyricism driven song that gets spins at clubs and radio. He has that rare talent of being a wordsmith that tackles commercial appeal alongside radio friendly sans substance joints. He fits in both spectrums effortlessly. Lyricists nods, commercial appeal applauds same time. Its a rare talent that stands to be seen on his debut album but as the above mentioned song, you can tell which side he leaned towards.

With that in mind, Bad Hair drops on the 23rd of September and all will be revealed. The faith, the belief, the ululations will be on record that will live forever and be scrutinised to the last note, for Nasty’s sake, it shouldn’t be a body of work that is not cohesive.

Written by S DOT ( @SDotJR_ )

Leave A Comment