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Hip-Hop Column: Sold Out

September 11, 2012
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“I’m not in the music industry but I do my bit to help those in it prosper. I am a supporter after all so this is one of my supporting

As we collectively build a future for the music industry; as fan, these are my ideas and my point of view for the prosperity of hip-hop in South Africa. Before you shoot this down, share yours on how we can better it in the process. I’d like to work with you and not against you; as we create a buffet where we can all eat.



  1. Kudos, the pointers are of utmost importance. Too many artists get too excited for their own good. It takes experience and actual execution to start learning the pitfalls of not having content and product ready before you start mentioning and promoting your products. In order for this to be consistent you need to have a roadmap of projects and initiatives that’s already chugging along in the background. Every project can’t just be a stop and go without having the next 3 projects in line.

    But first, get your Samro papers, get your Risa papers, Get the company registered, get a bank account, Get a roadmap, Build up a solid network in person and on paper etc etc…

    • I agree. Thank you for the feedback, the industry needs minds like your Suburban Menace.

  2. Nice… There is one key thing I think artist/producers and the likes should take out of your article/post is that they should treat their music as a business. Business management is an important part of success in any type of category/industry. And I agree with the Menace, artists need to have their stuff planned out… and a reliable team of people (if they are lucky enough to have any) that can actually do their responsibilities. Its high time hip hop moves from just being something of the underground to actually having artists that can be taken seriously.

  3. Interesting points you are raising.
    Number 2 in you points is largely the reason why ZAHARA sold so much, initial under supply pushed the demand curve high and once that happened they were swift to supply.
    Also, these digital platforms as seemingly viable and attractive as they are, are not so viable for the South African market. ITunes is for the American markets unless u create an American based account with a valid American address but false to you geographic location. Only then can you buy from Itunes. Simfy Africa is for distributions but not sales. It works like an internet radio station where artist earn royalties per play (bloggers should learn from this model and become compliant).
    In actual fact 1 artist to the next cannot execute to the same plan as the last as they are not equally subject to the same level of Double Jeopardy even though they all are.
    Small independent labels are being forced by larger ones to be feeders and most commercial albums end up on the shelves by associating with the majors in the form of marketing and distribution effectively compromising their brand independence and diluting their business cards (album is a business card to both the label and the artist) for the sake of getting to the shelves.
    Independence is not cheap but it is worth it. We have revolutionised the recording industry, it is time we revolutionised the commercialisation of the products of the recording industry and gave power to where it belongs.
    Excuse my spelling, im more concerned about the point and the discussion at hand than proof reading.