“The local industry appears to be handicapped and controlled by a handful of ‘influential’ individuals that decide what’s ‘Hot’ and who to ‘put on’.”
Two months ago, after a heated debate with a music label owner about South African hip-hop artists’ poor online presence, I decided to create RapZone. It was never meant to be a full time project, and the aim was not to create another site that merely posts updates on local hip-hop; there are dozens of those that already exist.
As a hip-hop enthusiast, I was frustrated with SA’s online profile. I wanted to create a portal where South Africans could easily find music, artist info, lyrics, instrumentals, the latest news, features and interviews with our local hip-hop artists. I knew a site like this had never been created locally and that getting it off the ground would be a daunting task. After giving the idea some thought, I decided to go ahead and just do it, and that’s how RapZone was born.