I so often find young people asking what the purpose of using social media as a networking tool is? Well, I don’t know about you, but social media has brought me some amazing opportunities, including working for CHEKA Digital, but that got me thinking… Are we truly scared of networking with strangers or are we just looking for an excuse to explain why we fear moving away from our comfort zone?
It makes no sense to me to complain about the lack of opportunities that exist on social networks when you fail to open your eyes and work on your ability to identify those opportunities. I’ve seen so many people afforded great exposure and thrown into different industries simply because they had their eyes wide open to possibility. You are on twitter all day; everyday, yet you have never been able to identify at least one opportunity that came floating onto your TL?
Also, I don’t understand why our generation is so afraid to diversify their social circles. I wonder if they do realise that they’re only shooting themselves in the foot by doing that. Yes, have a small circle of friends that you socialise with, but don’t be afraid to step out of your comfort zone. Stepping out of your comfort zone could work in your favour, but you’ll never know until you try.
I mean, maybe the person whose assistance you need to get that dream job in that dream company is connected to someone else in another social circle. If you only stay within the boundaries of one social circle, are you not only choosing to miss out on networking opportunities, but also choosing to deprive yourself of what could potentially be a great opportunity that could contribute immensely to your growth.
You cannot only network with people in your own circles; open up your network pools and travel away from those that you’re used to. Sometimes it’s that very thing that opens you up to new experiences. It can and will benefit you if you’re smart about the connections you’ve made.
Written By: Lerato Mannya (@MzLee_)