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President of Levi’s, JC Curleigh, Discusses The Edge of the Modern Frontier (Video)

June 6, 2013
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The company that has clothed the world for generations – from cowboys on the frontier, to WWII-era soldiers, to James Dean, and rock and roll icons like Bruce Springsteen must now figure out how to compete and stay relevant in the new millennium. JC Curleigh talks about his experience walking into Levi’s Brand on Day One as President and treating it like a start-up.

Hit ‘play’ and check out this video.

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