Headline News
Don’t Single Me Out (June 8, 2018 10:07 am)
We Killed Hip Hop (June 1, 2018 1:11 pm)
The Grey Series vol 1 by DROP XVI (June 1, 2018 12:01 pm)
Golf Le Fleur Launch At Anatomy (June 1, 2018 11:56 am)

President of Levi’s, JC Curleigh, Discusses The Edge of the Modern Frontier (Video)

June 6, 2013
Comments off


The company that has clothed the world for generations – from cowboys on the frontier, to WWII-era soldiers, to James Dean, and rock and roll icons like Bruce Springsteen must now figure out how to compete and stay relevant in the new millennium. JC Curleigh talks about his experience walking into Levi’s Brand on Day One as President and treating it like a start-up.

Hit ‘play’ and check out this video.

Comments are closed.