It is one of the many events that have taken place all over the country to find Peroni consumers that could be crowned as the “Dons of Style” and a chance to win the grand prize: an all expenses paid trip to the 2013 Durban July to join the Original Dons of Style and to be dressed by the connoisseurs of men’s fashion C-Squared at the illustrious horse-racing event.
A “Don” is a gentleman who oozes style and sophistication and so the most stylish men were selected at the entrance of the club and their pictures were taken. The brand team and one of the original Dons of Style, actor Tumisho Masha then picked the Top 5. Their pictures were then uploaded to iPads and shown around to the Peroni consumers and patrons of the club by the pretty Peroni girls and they were then asked to vote for the most stylish man. The two men with the highest votes, Cecil Mleshane and Geronimo France, won and their pictures were then added to the Peroni Facebook page where ultimately the top 4 finalists with the most votes out of the 30 men chosen nationwide will be crowned the Dons of Style and win the Durban July VIP Weekend Experience. The two men also won C-Squared vouchers worth R2500 on the night.
Other prizes that were handed out was a R1500 C-Squared voucher to the consumer who drank the most Peroni. The winner was Xolani Dladla. Another prize was a lucky draw from the patrons who voted. The winner was Tapelo Radebe and he also won a R 1500 C-Squared voucher.
In order to become a finalist you must arrive so stylishly dressed at any of the 15 Dons of Style events that the Original Dons and the patrons of that particular venue select you.
Visit www.donsofstyle.co.za to see where all the events take place and to vote for your favourite finalist. Follow the twitter hashtag #donsofstyle to stay updated on everything that’s happening at a particular Dons of Style event.
“Live The Life. So Peroni.”
Written By: Nomusa Mthethwa (@NomusaMT)