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OPINION: We Want More Music Videos

September 17, 2012
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“To attain more recognition, the album/offering should be based on one single equals a video ratio.”

Channel-hopping through the music channels one night I noticed that one channel in specific played the Top Ten Lil Wayne songs. This left me thinking… “Will we ever see a top ten SA hip hop artist special?”



  1. Frankly this one video per album issue has bothered me for years. I suggest artists shoot three or two videos in-one thus cutting costs and increasing anticipation by simply ending the first video with a simple “to be continued”. Hip Hop artist must not be afraid to think out of the box as what is so common in the rock industry’s music videos.

  2. Teargas has definitely stepped the video game up, they did great with more +- 4 videos from they’re Dark or Blue album. I think SA artists and labels are disclosure shy. The thing with videos is that you can tally the popularity/star power via the views, and I think some artist/labels are cautious not to be claiming that they’re the Prince of hiphop and only have a couple of thousands views.