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Lucid by The Uniconz: Lookbook

June 22, 2014
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The Uniconz a.k.a The Unique Iconz is a street-wear brand based in Johannesburg that is breaking boundaries in South African fashion through concept and design.

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Check out their Lookbook here. The concept behind their clothing, as illustrated in the Lookbook is Lucid dream, the psychology of dreaming whereby the dreamer is aware that they are dreaming and can consciously control the events within the dream.

The clothing designed for winter offers an experience to the people who will wear it and the people around them.

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