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decoded

HIP HOP-SPIRATION FOR THE NATION

October 15, 2012
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“Society has primed us to follow the tradition of a formal education and seek opportunities in big corporates to attain success. Looking at our 25% unemployment rate is an ode to the tradition of doing it by the rules. F*ck the rules!”

 

I love my country. I believe that it really is a land of possibility. There is something beautiful in the irony of unemployment and the possibilities within that tragedy. I recently read Jay-Z’s autobiographical work Decoded, and it turned out to be an awakening of one truth; the world owes you nothing, and you are the pivotal impetus of your destiny. Jigga states something that is specific to the music business in America, but is also a reflection of the music industry in South Africa and the nature of a capitalist society. He says: “Being a recording artist on a major label is the most exploitative relationship you have in America, and it’s legal.”

The rise of artists pursuing their dreams without major labels is testament to this, and so is our struggling economy in need of entrepreneurs. The two industries that we often assume are completely unrelated; hip-hop and capitalism – are like peas in a pod bringing us to a common ground – business. Now let me return to the point I am trying to get across (inspired by a rapper of all people). There is no better time than now to realise our dreams. Society has primed us to follow the tradition of a formal education and seek opportunities in big corporates to attain success. Looking at our 25% unemployment rate is an ode to the tradition of doing it by the rules. F*ck the rules!

There is no manual to success but fundamentals that are common knowledge – passion for your dream, and a plan to get to the point where you ‘live it’; I think those two will suffice. Whether you want to rap your way to your millions, booty-hop your panties off in music videos to get your money up, or put Steve Jobs to shame with your innovation… DO IT! Nobody is going to come knocking at your door profusely offering you a job, you won’t wake up one day and find stacks of R200 notes under your bed because you deserve it.

We all think we deserve it, but what separates one individual from the next is the work you put in and a bit of luck to work in your favour. You need to decide who you want to be; an employer or an employee. And if you opt for the high road of starting it from the ground-up instead of getting it renovated it as Rick Ross puts it, the seeds of your hard work will reap the success you’ve dreamed of from day one.

Written by: Omogolo Taunyane (@omo_OMG)

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