The time has finally arrived for the much anticipated South African first – Extra Cold Live brought to you exclusively by Castle Lite. From the 7th of May, consumers can get their hands on the most sought after concert tickets at the moment.
This first-of-its-kind campaign sent Mzansi into a frenzy when fans from Cape Town, Durban and Johannesburg were given the power to create their own concert line-up of 7 acts selected from 25 of SA’s leading musicians. With an array of artists from house music, hip hop and DJ fraternities; fans were spoilt for choice in deciding who would represent their city.
The three Capitals of Cold, namely Cape Town, Durban and Johannesburg, were presented with some of our country’s most celebrated artists, and as votes poured in the chopping and changing of line-ups in the real-time geomap on www.castlelite.co.za resulted in a constant ‘survival of the illest’ tug of war, making #ExtraColdLive a hot topic on everyone’s lips. The self appointed ‘mayors’ for the Capitals of Cold were media personalities Loyiso Gola, Trevor Gumbi and the rose amongst the thorns – Poppy Ntshongwana. These three battled it out and led the voting process with their fans to get us to the final results below.
Cape Town 25 May 2013, Fiction, Long Street:
- DJ Ready D
- DJ Wags
- F.Eu DJ’s
Durban 1 June 2013, Boulevard, Florida Road:
- Big Nuz
- Roger Goode
- Naves and Sphectacular
- DJ Tira
- DJ Kenzhero and Amu (collaboration)
Johannesburg 8 June 2013, Neighbourgoods Market, Braamfontein:
- Khuli Chana
- Lulo Café and DJ Zinhle (collaboration)
- Zakes Bantwini
- Pascal and Pearce
- Jack Parrow
- Kwesta and Ill Skillz (collaboration)
“The votes are in, the public has spoken, and the tailor-made concert line-ups are confirmed! We really enjoyed watching the fans play ‘artist tug of war’ with their favourite musicians to ensure they got their ultimate line up,” commented Andrea Quaye, General Manager for Castle Lite. “Now comes the most exciting part of the Extra Cold Live campaign – the concerts and we look forward to them with great anticipation.”
Make a date and head down to the festivities in YOUR Capital of Cold and enjoy with an afternoon lifestyle festival leading up to the one night only concerts. Gates open at 4pm and guests can enjoy food, clothing stores, break dancers, bikers, MC battles, skaters, and graffiti artists, all in their city’s trendiest hang outs. The venues will all be transformed into glacial settings for truly ‘ICE’ experiences, with hip hop’s ‘it kid’ AKA as the MC in all three cities. Tickets go on sale at Computicket from the 7th of May, so don’t be the one to suffer from a server case of FOMO and make sure to secure your spot in Mzansi’s hottest proudly South African music concert in your city.
- press release