Remember what Diddy’s brand marketing did for Ciroc? This time the Bad Boy founder is investing his time, money and efforts along with his new-found partner, actor Mark Wahlberg, into their fitness water brand, AQUAhydrate.
In the media release, Mark said: “This is a truly innovative company, and I’m thrilled to be part of it. We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”
Not one to be left out, Diddy added: “As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with. Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”
Check out these visuals from behind the scenes on the day of their big launch.
Read the full media release here.