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Beats Music And Chevrolet Partner For In-Car App

March 10, 2014
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Chevrolet Turns Up the Volume with Beats Music
Jimmy Iovine and Dr. Dre have put their creative heads together and formulated this uber cool in-car app. Chevrolet made the announcement recently that their Chevrolet App Shop will soon integrate the Beats Music service on a selection of their 2015 models starting later this year.
At the SXSW 2014 Interactive module, Chevrolet announced:

Beats Music, which officially launched earlier this year, provides listeners with a blend of digital innovation and human-created playlists from music experts across all genres for a truly personalized and curated experience. The result is a streaming music service that delivers the right song, at the right time, for every listener.A seamless data connection for the Chevrolet AppShop will be possible thanks to the availability of high-speed 4G LTE connectivity and data plans through OnStar on most Chevrolet vehicles later this year. Chevrolet expects to offer the broadest deployment of 4G LTE connectivity of any automotive brand.“Our customers are looking for choice and we’re giving them a great opportunity to customize their music by bringing the Beats Music app into our vehicles,” said Cristi Landy, Chevrolet marketing director. “Beats is a well-established brand, and its music service brings unique capabilities to the table that our customers will really enjoy.”Chevrolet will incorporate a version of Beats Music tailored for in-vehicle use. This includes such staple features as the Just For You personalized recommendations and the Highlights staff recommendations. Users will also have access to all of the playlists they’ve saved or created through their mobile accounts.

To take advantage of this, all you need is an existing or paid membership. Very cool!

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