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adidas Originals’ Unite All Originals Campaign With RUN DMC And A-trak (Official Video)

August 7, 2013
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Following the teaser that CHEKA Digital published last week, adidas Originals has released the ultimate culture clash which collides hip-hop legends RUN DMC with superstar DJ A-Trak in the FW13 Unite All Originals campaign.

Run DMC have constantly collided with cultures and were the first to unite hip-hop with rock and fashion with music. Now, in an exclusive adidas Originals campaign they’ve been reunited in a new-school tussle with the hottest Mixmaster on the planet, A-Trak.

adidas Originals collides these two originals to produce a zeitgeist moment for 2013, where fans around the world are given the chance to participate in an interactive video for “All Day Originals”, which you can see here

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