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25 Artists. 3 Cities. Castle Lite Gives You The Chance To ‘Create Your Concert’ And Unlock Extra Cold Live

March 19, 2013
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From the brand that brought Mzansi Kanye West and Drake, comes an innovative South African first, as 3 cities will compete to have their top 7 acts performing in their city as they tailor-make their own concert with Castle Lite’s Unlock Extra Cold Live.

The urban street culture hubs of Fiction in Long Street Cape Town on the 25th of May 2013, Boulevard in Florida Road Durban on the 1st of June 2013 and in Braamfontein Johannesburg on the 8th of June, will be transformed into distinctive glacial settings, as residents of each city will bring to life this innovative live music experience. With a choice of 25 of Mzansi’s hottest emcees, DJ’s and dance artists, including the likes of BIG NUZ, Khuli Chana, AKA, Driemanskap, Jack Parow, F.Eu, Roger Goode, Dj Tira, DJ Ready D, Kwesta, Lulo Café, Zakes Bantwini, Pascal & Pearce and Teargas to name a few; each city will get a chance to rep their hood by voting for the artists they want to see on stage for the one- night- only music experience. “These three Capitals of Cold will offer a lifestyle festival during the day where party goers can enjoy food, clothing stores, break dancers, bikers, skaters, graffiti artists – all with their friends in their city’s trendiest hang outs. Yet at night the venues will be transformed into an ‘ICE’ music experience,” commented Andrea Quaye, General Manager for Castle Lite.

“Unlock Extra Cold Live is an opportunity for our consumers to create their own concert, by selecting the artists they want to see. We have secured artists from all genres who are at the top of their game musically, who will battle each other for a place at this once-off performance in our 3 chosen regions. Consumers need to vote to keep their favourites with the highest percentage of votes, so it really is ‘Survival of the Coolest’ in this case,” she remarked.

In order to unlock the artists in each city and create your concert, consumers need to buy an Extra Cold Castle Lite from the 1st of March 2013, and enter the unique USSD code on the underliner to select their favourite artists for their Capital of Cold’s line-up and create the ultimate music experience. “It is going to be an intimate ‘ICE voyage’ to your closest street culture hub giving you the opportunity to participate in an once-in-a-lifetime cold co-creation experience in a truly distinctive ‘Extra Cold’ setting,” commented Quaye.

For those who don’t want to suffer from FOMO, keep it locked onto Castle Lite via Twitter and Facebook to find out more details on the freshest event to hit Mzansi!

Full List of Artists who will be performing at Castle Lite’s Unlock Extra Cold Live in one of the three Capitals of Cold:

- Big Nuz

- Khuli Chana


- Driemanskap

- Jack Parrow

- Slikour

- Abdus

- F.Eu

- Roger Goode

- Tuks Senganga

- DJ Naves & Spectacular

- DJ Tira

- DJ Ready D

- Ill Skillz

- Kwesta

- DJ Zinhle

- Lulo Café

- Amunishin

- Kenzhero

- Zakes Bantwini

- Pascal & Pearce

- Professor

- Teargas

- Shugasmakx

- DJ Wags


* Media Release*

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